Question

第二節  書面表達（滿分25分）

2012龍年央視春晚亮點之一，節目中無一廣告植入。最近，某網站舉行了一次題為“對今年春晚無廣告植入的態度”的調查，請根據以下餅圖（pie chart）所示信息用英語寫一篇短文，并提出你自己的看法。

    1．央視發展改革需要20%         

2．太多廣告損害央視形象15%

    3．許多廣告與節目主題無關20%

4．損失了許多廣告費 15%          

5．快樂溫馨有創意30%

注意：

1．對所給提示，不要簡單翻譯，可適當增加細節，使行文連貫。

2．詞數在120左右，開頭已給出，不計入總詞數。

3．植入廣告：product  placement

The 2012 Spring Festival Gala has first set a unique record in the history of 30 years’ SFG--- no product placement in the programs, which accordingly has caused heated discussions.

Answer 1

The 2012 Spring Festival Gala has first set a unique record in the history of 30 years’ SFG--- no product placement in the programs, which accordingly has caused heated discussions.

 As is shown in the pie chart,20% of the people surveyed think it is a great need for the reform of CCTV, which is of great benefit to the development of CCTV itself. On the contrary, due to too many product placements in the past , 15% hold the view  that great harm has been done to the image of CCTV. And 30% of them consider it is full of happiness and creation ,which can set a good example for the next. Not related to the theme of the whole evening party , too many are meaningless, which takes up 20%.

  However, about 15% of them think that not only will it bring advertisers a great loss but also the related departments.

   As far as I am concerned, no product placement nowadays may be acceptable, and it should be advocated in the society .Most importantly, it should first take the audience’s feeling into account.