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19．Companies trying to market products to mothers need to head onto the Internet with a survey showing the mothers today are online daily，using Facebook to connect to friends and Google to diagnose（診斷）illnesses．
A survey by parenting website BabyCenter．corn found 63% of online mothers now use social media networks such as Facebook regularly，compared to only 11% three years ago．"They don't watch TV as much，they are not reading magazines as much，but instead they check Facebook where people are really drawn together over parenting questions，"BabyCenter's Editor-in-Chief Linda said．"One of the major activities is looking for comments on products．They are information seeking，particularly when it comes to babies，and companies need to realize this．"
Companies also need to know their market well as mothers are sharing information-and complaints-online regularly．
A drug company learned the hard way last November when online mothers found an ad targeting moms to be offensivedl（冒犯的），which result in a hot debate on the micro-blogging site Twitter．The company had to take the video ad down from its website and apologized for any offense caused．
The online survey also found that mothers aren't going to the doctor as often．Instead they are using the Internet to find out what is wrong with their children and，when they do go to the doctor，asking which drug they should use rather than for a diagnosis．In online communities children's health issues are the leading topic of interest rating as high as 91 percent followed by childhood development tips at 79 percent and product reviews at 72 percent．

72．The survey by parenting website BabyCenter．corn mainly intends toD．
    A．better understand some parenting questions
    B．help mothers how to find the products they prefer
    C．provide best online services for children's growth
    D．find out what mothers today do when they're online
73．What Linda has said suggestsC．
    A．mothers online prefer product quality
    B．mothers often seek opinions before buying
    C．companies should take mothers'comments seriously
    D．companies should focus on mothers'likes and dislikes
74．The writer takes the drug company's lesson as an example toA
    A．discuss the influences of online mothers
    B．advise companies not to advertise online
    C．persuade more mothers turn to the Internet
    D．make mothers realize the importance of ads
75．According to the last paragraph，mothers onlineD
    A．don't trust the doctors any more
    B．still go to the doctor's for a diagnosis
    C．become their children's family doctors
    D．prefer surfing online for children's illness．

分析 本文是一篇說明文，主要介紹了一項調查顯示現在的母親們上網主要是在facebook上進行網絡社交以及利用谷歌診斷疾�。赣H們極為關注網絡上的育嬰信息以及孩子的健康和成長教育信息．同時也舉例說明了她們在網絡上有很大的影響力，提醒公司應當注意母親們的評價以及意見．

解答 72．D．目的意圖題．由第一段段意，調查發現現在的母親上網用facebook聯系朋友和用google診斷疾病，可推知調查的目的是弄明白現在的母親們上網的主要目的．故選D．73．C．推理判斷題．由第三段句意，公司需要定期了解母親們反饋的信息和投訴意見，可推出C選項公司應當認真考慮母親們的評價．"take sth seriously"，意為認真、嚴肅對待某事．故選C．
74．A．推理判斷題．第四段段意，一個母親發現有個公司的廣告冒犯了媽媽們，因此引發了一場熱議，最終，"The company had to take the video ad down from its website and apologized for any offense caused"公司不得不從網上撤下了廣告并道歉．由此可推斷現在網上的媽媽們影響力很大．故選A．
75．D．細節理解題．由最后一段內容可知母親們在孩子生病的時候會在網上查找確定孩子們是什么病，應當什么時候求診以及吃什么藥，rather than for a diagnosis（而不是去醫院診斷）．故選D．

點評 本篇閱讀難度一般，主要是考察學生對文章大意的理解以及對細節的把握．考生應尤其注意文章的首段、尾段以及各段的首句，它們往往是段意的歸納，讀懂了這些句子，就可以更快把握全文大意以及迅速對題干選項做出判斷．

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